NIO Also Interested in the "National Trend Movement"
NIO Life is once again collaborating with Chinese brand Red and Double Happiness on a co-branded product, after releasing sports equipment such as ping pong bats and badminton bats around Children's Day, but this time it's the popular "National Trend Sport".
Founded in 1959, Red Double Happiness's specialty is table tennis, and its tables are often used in world competitions, including the Olympics.
NIO Life and Red Double Happiness jointly released the "I am the champion" National Tide limited series, a total of 10 items in three categories: apparel, bags, shoes. The collection is the first time in the 61st year since the founding of Red Double Happiness that the retro logo "Xi" has been licensed.
In fact, NIO also has sporting genes: NIO was founded in 2014, the year Formula E was created, and they were involved in it; on June 28th 2015, Brazilian rider Piquette Jr. brought back the first annual championship in the history of FE; NIO has also taken over the formation of the factory team and has been closely associated with FE since then.
The "I'm a Champion" collection also combines the FE racing and track elements with the Red Double Happiness ping pong balls, which is why the collection includes a backhanded curved sweatshirt, a cornering sweatshirt, and a loose, versatile version of the championship moment jersey.
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